644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka
Steve Choumywifequitherjob.com
In this episode, I sit down with Sohun Sanka, head of growth marketing at Reacher, who has helped brands drive over half a billion dollars in revenue through TikTok Shop creator communities. We dig into the real math behind making TikTok Shop work, from margins and affiliate commissions to why the top 0.4% of creators drive nearly all the sales and what to do about it.
- Length
- 47:05